College Football Miracles / Wild House Paper's February box / Meryl Streep vs. MMA / Under Armour Changing the game
SPORTS WORLD // FOOTBALL MIRACLES:
They say God doesn't care who wins or loses a football game, but try telling that to the Clemson Tigers after their miraculous comeback in the National Championship yesterday, beating Alabama in the last seconds of the game in what was a revenge matchup from last year. The post-game interviews of coach Dabo Swinney and quarterback Deshaun Watson reveal how they do think this championship is bigger than themselves, and that their faith & love for each other as a team is what helped them win.
"I told them tonight the difference in the game was going to be love... My word all year has been love." - Swinney.
STYLE: For the 3rd straight year, all 4 of the football teams in the College Football Playoff bracket were Nike sponsored teams. (I swear I picked out these cute shoes before I knew that.) So... how cute are these grey/black/white Nike Air Max Thea Flyknits?!
IS SPORT AN ART? Meryl Streep vs. MMA
Oh no, did Meryl Streep just take a jab at the Mixed Martial Arts community during her Golden Globe speech Sunday night? Fight promotor & president of Bellator MMA Organization responds:
“The global sport of mixed martial arts celebrates male and female athletes from all around the world who work years tirelessly honing their craft – and yes, art. They come from every country and every walk of life." - Scott Coker
DESIGN CRUSH: I have a huge design crush on Wilde House Paper, a monthly paper goods subscription box, founded by two talented best friends (@afabulousfete + @meganheddinger). Their hand lettering is off the charts and one of them also happens to be a designer for Free People. Their February box is sure to be a good one, it's themed "Yay You" & is all about loving you first.
UNDER ARMOUR CHANGING THE GAME: While Nike is the talk of the town in college football, NBA basketball is a different story. With the best record of the league so far (32-6 as of Jan 9), Steph Curry & his Golden State Warriors are well on their way to another NBA Finals appearance & redeeming last year's missed championship – #MakeThatOld
I love that this brand has risen to the top (#2 under Nike) with their patient strategy of signing rising stars like Steph Curry (who Nike passed on signing back in 2013, before his breakout MVP season). With Under Armour Next, they're also focusing on inspiring the next generation of athletes, knowing that brand loyalty starts at a young age...
"The younger generation is super excited about the brand. You go into schools and everyone is wearing us...People like the underdog & engage with our story." -- Sid Jatia, VP at Under Armour (for Marketing Week)
“Our key attributes for players we want to have on our team are young, underdog, and next.” - Matt Mirchin, SVP Global Marketing (for ESPN)
Can't wait to see more as Under Armour paves the way for the next generation of rising young athletes ✨.